Tag: IPA

IPA and FT launch campaign to improve understanding of brands

Stuart Mitchell

The IPA and the Financial Times have launched the first execution in a campaign to help business leaders better understand brand building and focus more investment in long-term branding, which in turn produces more effective advertising. This follows the publication of joint research, The Board-Brand Rift, at this year’s Cannes Lions International Festival of Creativity, which revealed that over half of business leaders rate their knowledge of brand building as average to very poor. The three-year campaign will highlight key learnings from the IPA Effectiveness Databank and the benefits of…

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IPA launches new effectiveness offering

Stuart Mitchell

The IPA has bolstered its effectiveness offering with the launch of the 2020 IPA Effectiveness Awards, a new Effectiveness Accreditation standard and an expanded suite of learning opportunities. Awards: Entries for the Awards, which are the world’s most rigorous effectiveness competition, are now open for anyone looking to demonstrate the business impact of their communications activity. This year’s judging panel will be led by Convenor of Judges, Sue Unerman, Chief Transformation Officer at MediaCom, and Deputy Convenor, Harjot Singh, Chief Strategy Officer at McCann Worldgroup EMEA. Says Sue Unerman, Convenor…

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IPA launches iList to champion inclusivity

Stuart Mitchell

The IPA, in partnership with Unilever, has launched the iList, a free initiative to showcase and celebrate role models who are driving inclusivity in adland. The iList will galvanise the industry into becoming a more inclusive, diverse place to work and will highlight the many game-changers who are shifting the culture within advertising and marketing. Entries to the iList are open to all agency employees – at any level – who are championing inclusivity within their agency and/or within the work they are producing. Their submissions will be assessed, and…

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IPA reacts to Twitter’s political ad ban

Stuart Mitchell

If online platforms won’t commit to a publicly available, platform-neutral, machine-readable register of all political ads and ad data online, then they should consider following Twitter’s lead in banning political advertising. This is the reaction made by the ad agency professional body, the IPA, in a statement released on 31 October 2019 in light of yesterday’s announcement that Twitter is to ban all political advertising on its platform. Says Paul Bainsfair, Director General, IPA: “We welcome Twitter’s decision to stop all political advertising on Twitter. “Jack Dorsey’s statement specifically references…

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UK marketing budgets flat-line

Stuart Mitchell

Prior hopes of a sustained revival were extinguished in the second quarter of 2019 as firms reported no change to available marketing budget expenditure amid growing political and economic uncertainty. Following a return to growth in the opening quarter of the year, buoyed by firms taking a more pro-active approach to offset risks to their businesses, latest Bellwether data signalled a stalling of growth, with the net balance falling from +8.7% to +0.0%. The 20% of panel members reporting greater marketing spend was completely offset by those cutting expenditure, while…

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