Tag: iStock

Three International Women’s Day-Inspired Tips from iStock to Help SMBs Authentically Engage with Female Customers

Stuart Mitchell

For International Women’s Day on March 8, iStock has unveiled a series of tips to help SMBs meaningfully depict diversity, encouraging them to intentionally and authentically portray women across age, race and cultural lines in their marketing and advertising campaigns for their benefit, and the benefit of women everywhere.    According to Visual GPS, an in-house iStock research initiative, nearly 1 in 2 female consumers expect a company to demonstrate consistent commitment to inclusivity and diversity in its advertising and communications. Furthermore, nearly 8 in 10 women globally agree, it is important…

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UK consumers championed local economies during lockdown yet increased spending with large retailers

Stuart Mitchell

A new survey by iStock, a leading global source of visual content, has found that more than half of UK consumers (54%) believe it’s important to support small and local businesses who are struggling during the pandemic, but only 35% of those respondents have actually changed their shopping behaviour to do so. In fact, 51% admitted to having increased the amount of shopping they do with large retailers and brands since the onset of the pandemic. Most of them (69%) due to convenience – the fact that they can get most things they need in one place.  The research on consumer attitudes towards small and local businesses was conducted as part of the Visual GPS global consumer research initiative by…

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Interview with Dr. Rebecca Swift, Global Head of Creative Insights for iStock on the importance of inclusivity in imagery and their Disability Collection

Stuart Mitchell

There are an estimated 14.1 million disabled people in the UK, according to national disability charity Scope. Yet, people with disabilities are often completely absent from brands’ marketing campaigns or in the mainstream media.  Over the years, brands have paid increasing attention to race, sexuality and gender equality, but more still needs to be done to represent all form of disabilities, even the non-visible. This is especially important as according to a recent survey led by iStock globally, over two-thirds (68%) of consumers say it’s important to them that the…

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Interview with Jacqueline Bourke Head of EMEA, Creative Insights at iStock by Getty Images – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Jacqueline Bourke, Head of EMEA, Creative Insights at iStock by Getty Images. Founded in 2000, iStock created the crowd-sourced stock industry and became the original source for user-generated stock photos, vectors and illustrations, and video clips. For more than 15 years, they’ve given theirartists a platform to make money with their passions by licensing their stock content to businesses and individuals around the world for use in a wide variety of projects. iStock remain an industry leader…

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