There are an estimated 14.1 million disabled people in the UK, according to national disability charity Scope. Yet, people with disabilities are often completely absent from brands’ marketing campaigns or in the mainstream media. Over the years, brands have paid increasing attention to race, sexuality and gender equality, but more still needs to be done to represent all form of disabilities, even the non-visible. This is especially important as according to a recent survey led by iStock globally, over two-thirds (68%) of consumers say it’s important to them that the…
Read MoreInterview with Dr. Rebecca Swift, Global Head of Creative Insights for iStock on the importance of inclusivity in imagery and their Disability Collection
