Tag: JCDecaux

JCDecaux and WildAid announce “Partnership for the Wild” Campaign

Stuart Mitchell

JCDecaux, the number one outdoor advertising company worldwide and number one in Africa, and international conservation organization WildAid are joining their efforts to save the world’s most iconic wild animals. The newly announced “Partnership for the Wild” aims to end the illegal wildlife trade by raising awareness and by reducing consumer demand for illicit products like elephant ivory, rhino horn and shark fin soup. A global campaign to end illegal wildlife trade Through a global partnership, JCDecaux will launch an international outdoor campaign, promoting WildAid’s educational advertisements in Africa, the…

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JCDecaux sets digital standards charter, BranDO, as a benchmark for DOOH

Stuart Mitchell

JCDecaux, the UK’s market leader in Digital Out-of-Home (DOOH), today announces its move towards automated trading and planning that will give partners seamless access to its 48% market share of digital viewed impressions (source: Route 24) in the UK. To accompany this automated platform, JCDecaux also launches its industry-leading brand charter, named BranDO, to outline the automated trading standards that the company will adhere to. BranDO comprises a set of guidelines on the issues of viewability, measurement, accountability, transparency and brand safety, providing a blueprint for JCDecaux as it moves…

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