Tag: conservation

World’s First ‘Rare Stripes’ Collection Unveiled In The Name Of Wild Tiger Conservation

Stuart Mitchell

Tiger Beer, Asia’s number one international premium beer, has unveiled the Rare Stripes collection at the KENZO store at Ginza Sixin Tokyo, Japan. The collection represents a unique partnership between WWF in collaboration with iconic French fashion house KENZO to raise awareness of endangered wild tigers. Talking to guests and media at the launch event, Venus Teoh, International Brand Director for Tiger Beer, shared: “True to our spirit of uncaging creativity and providing a platform for emerging talent to the world, Tiger Beer has brought together our partner WWF, the…

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JCDecaux and WildAid announce “Partnership for the Wild” Campaign

Stuart Mitchell

JCDecaux, the number one outdoor advertising company worldwide and number one in Africa, and international conservation organization WildAid are joining their efforts to save the world’s most iconic wild animals. The newly announced “Partnership for the Wild” aims to end the illegal wildlife trade by raising awareness and by reducing consumer demand for illicit products like elephant ivory, rhino horn and shark fin soup. A global campaign to end illegal wildlife trade Through a global partnership, JCDecaux will launch an international outdoor campaign, promoting WildAid’s educational advertisements in Africa, the…

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PepsiCo and The Nature Conservancy Announce New Water Conservation Projects in Southwestern States

Stuart Mitchell

To mark World Water Day, PepsiCo and The Nature Conservancy have announced new projects to conserve and replenish water in the Southwestern United States, marking the next stage of their multi-year national collaboration. In 2016, PepsiCo announced its goal to return all the water that it consumes in manufacturing operations located in high water-risk areas to the same watershed from which it is taken, by 2025. The collaboration that the global food and beverage company has formed with The Nature Conservancy is at the heart of its strategy for achieving…

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