Tag: JED

“Seize the Awkward” Partners with Leading Digital and Social Media Companies, Social Influencers, a Tony Award Winning Musical to Empower Young Adults During Suicide Prevention Awareness Month

Stuart Mitchell

To coincide with Suicide Prevention Awareness Month, the Ad Council, in partnership with the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED), are launching new digital and social activations aimed at empowering teens and young adults to reach out to friends with mental health issues who may be at risk for suicide. Throughout September, the Seize the Awkward campaign will activate on platforms popular among teens and young adults, including Reddit, Shine, Tumblr and Twitch. The Broadway musical Dear Evan Hansen, digital influencer Jessie Paege, art community…

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The Ad Counci, the Jed Foundation, the AFSP and Droga5 Introduce New PSA Campaign: ‘Seize the Awkward’

Stuart Mitchell

The Ad Council had joined with the Jed Foundation (JED), the American Foundation for Suicide Prevention (AFSP) and Droga5 to introduce a new PSA Campaign. The campaign, “Seize the Awkward”, is designed to help teens and young adults to reach out to friends with mental health issues who may be at risk for suicide. Suicide is the second leading cause of death amongst young adults. Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving…

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