ASA – In or out? Cross-border media and the ASA’s jurisdiction

The ASA/CAP have released a post called: In or out? Cross-border media and the ASA’s jurisdiction. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After consultation CAP updated the wording in the Scope of the CAP Code in relation to jurisdictional matters, with the changes taking effect from February 2021.  For a look at what’s in and what’s out, here’s a bitesize guide to…

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ASA – #InfluencingResponsibly: The ASA’s Jurisdiction

The ASA/CAP have released a post called: #InfluencingResponsibly: The ASA’s Jurisdiction. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority (ASA), as the UK’s advertising regulator, only apply the rules in the CAP Code to advertisements and other marketing communications that fall within its scope.  This is a narrower jurisdiction than that of the Competition and Markets Authority (CMA), the UK’s…

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