Tag: Kellogg Company

New Hispanic cereal campaign demonstrates importance of authentic content creation

Stuart Mitchell

Kellogg Company’s Director of Cultural and Inclusive Marketing, Chelsea Jenkins, shares why and how Kellogg is launching a campaign, “On Mom’s tables Aquí y Allá”” on Kellogg Company’s Social K blog. —————————————————————————————- A core facet of our company’s Kellogg’s™ Better Days global environmental, social, and governance (ESG) strategy is our commitment to appreciate all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. How we market our foods is essential to how we express this commitment. We have a massive responsibility to understand our consumers – to make sure…

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Kellogg Company announces scholarship program to develop local talent

Stuart Mitchell

Kellogg Company has announced a scholarship program for graduating Battle Creek Central High School seniors that would provide a pathway to a full-time role in Finance at Kellogg, upon college graduation. In partnership with Battle Creek Public Schools, Kellogg Community College, Siena Heights University and Grand Valley State University, the Kellogg Finance Scholars program aims to promote education and advancement in Battle Creek, while also exposing local students to a career in Finance. The program is open to Battle Creek Central High School (BCCHS) seniors enrolled in the Business Pathway…

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Kellogg Company donation to No Kid Hungry can help provide up to 2.5M breakfasts to kids in need

Stuart Mitchell

To celebrate National Cereal Day, Kellogg Company has announced that its Breakfast for All campaign, which focuses particularly on the issue of childhood hunger, is now underway in stores across the United States. The company has again partnered with No Kid Hungry, the only national campaign committed to ending childhood hunger in the United States. Consumers can participate in the campaign through June 10 by purchasing participating Kellogg’s cereal, Pop Tarts®, Nutri-Grain® and Eggo® foods. They will receive a coupon for $5 off a participating Kellogg food, or they can…

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Kellogg Company announces $2 million, five-year program to reward farmers’ efforts to reduce greenhouse gas emissions

Stuart Mitchell

More than half of the world’s population relies on rice as a primary source of nourishment. Yet, rice production is responsible for an estimated 12% of total global methane emissions, a greenhouse gas that is 20 times more potent than carbon dioxide2. In support of Kellogg’s Better Days™ global purpose platform, Kellogg Company has announced Kellogg’s InGrained™, a $2 million, five-year program that will partner with Lower Mississippi River Basin rice farmers to reduce their climate impact, ensuring benefits to people and planet are “ingrained” in our foods. Much of the rice sourced…

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Kellogg Company’s Latest Collaboration with GLAAD Unwraps Why ‘Boxes Are for Cereal, Not For People’

Stuart Mitchell

Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD. LGBTQ+ icons and friends of GLAAD will start their day with the new cereal to celebrate that no matter who you are or who you love, you are too awesome to fit into a (cereal) box. Fans can get involved by joining the #BoxesAreForCerealChallenge via TikTok and for every box purchased and by uploading your receipt, Kellogg will donate $3* (up to $140,000) to support GLAAD’s efforts in accelerating acceptance and…

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