New Hispanic cereal campaign demonstrates importance of authentic content creation

Kellogg Company’s Director of Cultural and Inclusive Marketing, Chelsea Jenkins, shares why and how Kellogg is launching a campaign, “On Mom’s tables Aquí y Allá”” on Kellogg Company’s Social K blog. —————————————————————————————- A core facet of our company’s Kellogg’s™ Better Days global environmental, social, and governance (ESG) strategy is our commitment to appreciate all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. How we market our foods is essential to how we express this commitment. We have a massive responsibility to understand our consumers – to make sure…

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