Tag: Kelloggs.

Kellogg’s Announces New Global Sustainable Packaging Goal

Stuart Mitchell

Kellogg Company announced today that it is expanding its Global Sustainability Commitments to include a goal of working towards 100 percent reusable, recyclable or compostable packaging by the end of 2025. This aspiration builds on Kellogg’s current sustainable packaging commitment, as part of its Sustainability 2020 goals, to continue to ensure 100 percent of all timber-based packaging is either recycled or certified as sustainably sourced. “Nurturing our planet is a foundational value of Kellogg,” said Steve Cahillane, Kellogg Company Chairman and CEO. “It’s imperative we are part of a solution…

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Kellogg’s and Fareshare unite to raise money

Stuart Mitchell

Until the 22nd November, 5p from every promotional pack of CornFlakes, Special K and Crunchy Nut sold at Tesco will be donated to FareShare, helping the charity get more food to vulnerable people over the winter months. FareShare CEO, Lindsay Boswell, said: “Kellogg’s are a long term Food Partner of FareShare’s, and we’re so grateful for their incredible support. This promotion will make a big difference to all sort of charities who depend on our food: from domestic violence refuges, community cafes and older people’s centres to homeless hostels and…

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Kellogg Launches its First Digital Food Drive on Amazon for World Food Day

Stuart Mitchell

Facing new evidence from the Food and Agriculture Organization of the United Nations (UNFAO) that world hunger continues to rise, Kellogg has announced a new campaign that will make it easier for people to fight hunger by donating 10 foods hungry families request most, to Feeding America® food banks across the U.S. In a world where we produce enough food for everyone, how can more than 820 million people, or one in nine, struggle with hunger? The answer, according to Matt Knott, Feeding America President, lies in our ability to…

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IRI, Kellogg and #SeeHer to Present on the Impact of Female Representation in Advertising During Advertising Week New York 2018

Stuart Mitchell

WHO:       Jennifer Pelino, SVP, Media Center of Excellence, IRI         Shelley Zalis, Cofounder, #SeeHer; CEO, The Female Quotient; Creator, The Girls’ Lounge         Christie Crouch, Director of Special K Marketing, Kellogg Company           WHAT:       During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company. Kellogg is one of several companies participating in the Association of National Advertisers’ (ANA) #SeeHer initiative to eliminate…

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Kellogg’s® Froot Loops® Partners with United Way to Join the Fight Against Bullying in Honor of National Friendship Day

Stuart Mitchell

In honor of National Friendship Day on Sunday, Aug. 5, United Way of King County and United Way of the Battle Creek and Kalamazoo Region are collaborating with Kellogg’s® Froot Loops® to promote anti-bullying, launching its United to Be Kind program.  Throughout the week of Aug. 6, attendees at United Way of King County’s Summer Meals program and United Way of the Battle Creek and Kalamazoo Region will participate in activities and conversations that embrace uniqueness, individuality and friendship. Approximately 21 percent of students ages 12-18 experience bullying, according to…

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