Clear Channel UK, a leading Out of Home media and infrastructure company, and Ogilvy UK’s Proud network, have partnered with the Elton John AIDS Foundation to launch LGBT-QR Codes – an innovative new fundraising platform set to debut worldwide during Pride 2022. An iconic image of Sir Elton John has been transformed into an LGBT-QR Code – a new fundraising mechanic which turns functional monochrome QR codes into instantly-recognisable design icons. Appearing in European cities and alongside Pride march routes throughout the Summer, each LGBT-QR Code takes users to a…
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