Clear Channel UK, a leading Out of Home media and infrastructure company, and Ogilvy UK’s Proud network, have partnered with the Elton John AIDS Foundation to launch LGBT-QR Codes – an innovative new fundraising platform set to debut worldwide during Pride 2022. An iconic image of Sir Elton John has been transformed into an LGBT-QR Code – a new fundraising mechanic which turns functional monochrome QR codes into instantly-recognisable design icons. Appearing in European cities and alongside Pride march routes throughout the Summer, each LGBT-QR Code takes users to a…
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Walmart and The Elton John AIDS Foundation Join Forces To Launch Breakthrough, A New Initiative To Help Accelerate the End of AIDS in America
The Walmart AMP, Walmart and the Elton John AIDS Foundation have announced they are joining forces to change the course of HIV in the United States with the launch of “Breakthrough.” This new initiative aims to accelerate the end of AIDS in America by increasing access, education and awareness to safe, convenient HIV testing and services in the southern United States. The three-year engagement will begin by expanding access to stigma-free testing in local communities through testing events, a vital first step at effective prevention and treatment for people living…
Read MoreEJAF Founder Elton John and Duke of Sussex to announce new global coalition at the 22nd International AIDS Conference (AIDS 2018)
The Elton John AIDS Foundation (EJAF), an international leader in the global fight to end AIDS, and the International AIDS Society (IAS) today announced that Sir Elton John and the Duke of Sussex will launch a new global coalition focused on treating HIV infections in men at the 2018 International AIDS Conference in Amsterdam. The coalition and its inaugural campaign will be unveiled on July 24th at the conference’s Opening Plenary and subsequently showcased in its Global Village. “Two years ago at the 21st International AIDS Conference in Durban, South…
Read MoreElton John AIDS Foundation Launches Fundraising and Awareness Campaign for World AIDS Day
This year for World AIDS Day, the Elton John AIDS Foundation (EJAF) has partnered with Kwippit, the new mobile messaging app, to raise awareness about the global AIDS epidemic and dollars for the Foundation’s lifesaving work. Elton John and many EJAF celebrity friends who have long supported the Foundation’s work have created unique heart designs for a campaign to be launched through Kwippit on World AIDS Day, December 1, and continue throughout the month. “We’re incredibly honored to work with the Elton John AIDS Foundation on this campaign,” said…
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