Maltesers Shines a Light on Maternal Mental Health

Mars is proud to share a new campaign by their Maltesers brand that focuses on maternal mental health and advances the brand’s long-standing purpose of uniting people through the power of laughter. The campaign launch, which coincided with International Women’s Day, features two ads and social media content that are inspired by conversations with mothers who share lived experiences of both the light and the dark side of new motherhood. With maternal mental health issues commonly undetected or misdiagnosed, the creative is a gentle reminder that when you see a…

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Nationwide, Maltesers & McCain confront online abuse in C4 ad break

Channel 4 has teamed up with Nationwide Building Society, Maltesers and McCain to broadcast a primetime ad break takeover which takes a stand against online abuse. The break will feature a selection of genuine cruel social media posts aimed at the real people cast in the brands’ ads in an effort to encourage viewers to consider the impact of divisive and hateful comments online. The takeover was broadcast during the first episode of the new series of Channel 4’s Gogglebox at approximately 21.12pm on Friday 7th September 2018. Viewers were…

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Past Campaigns – Maltesers’ ‘Look on the Light Side’


In 2016, Mars Chocolate UK launched a series of adverts for its Maltesers brand that championed diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looked to break down the taboo surrounding disability. Mars launched 3 new ads, which were created by Mars Chocolate and AMV BBDO. They were be broadcast for the first time on Channel 4 during the 2016 Paralympics Games Opening Ceremony.  Mars Chocolate UK’s vice-president of marketing Michele Oliver speaking to Marketing Week at the time admitted the company previously “did not fully…

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