Commenting on the BrewDog-Manifest Punk AF disagreement, the PRCA has called for a renewed focus on the pitch process and client-consultancy relationship. Alongside its existing Ideas Bank, Client-Consultancy Partnership Charter, and Client-Consultancy Contract, the PRCA will also be expanding its mediation offering to help clients and consultancies overcome difficulties by offering an independent, evidence-led view. Francis Ingham MPRCA, Director General, PRCA, said: “What matters here is that the industry is having a serious, well-intended conversation about intellectual property, creativity, and how we can achieve the very best client-consultancy relationship. It…
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