Tag: Marketing in the Time of COVID-19

Interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy. Forever Beta are a full-service communications and problem solving company with one objective: to help brands and businesses become forces for good. For too long things have gone unchallenged, but we’re now at a tipping point. Businesses and brands can no longer get away with simply chasing profits. They have to show how they’re serving the planet and society, as well as their shareholders. Customers…

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Coronavirus outbreak drives record decline in UK marketing budgets – Marketing in the time of Covid-19

Stuart Mitchell

UK marketing budgets were slashed to their lowest levels in the twenty-year history of the IPA Bellwether Report in light of the devastating impact of the coronavirus, according to the Q2 2020 figures released on 15 July. The net balance of firms that cut marketing budgets fell to -50.7% in Q2, down from -6.1% in Q1, with almost 64% of panel members having registered a decrease in spending compared to the first quarter, while only 13% posted an increase. These figures supersede the Report’s previous nadir of -41.7% evidenced in…

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Interview with Dave Gardiner from Evergreen Insurance Services – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Dave Gardiner of Evergreen Insurance Services. Evergreen Insurance Services is a story about a personal mission and real passion. David Gardiner, the driving force behind Evergreen, has a love of the natural world and the idea of Evergreen germinated one day when he took his ideas for the creation of ethical products to Colin Duxberry and Chris Browne the directors of Surrey Independent Advisors, while he was seeking a new management role in the business. He told…

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“Covid-19 brings an evolving marketing focus” by Dr Kevin Stenson – Marketing in the Time of Covid-19

Stuart Mitchell

Our next Marketing in the time of COVID-19 series is called “Covid-19 brings an evolving marketing focus” and is written by Dr Kevin P Stenson PhD MBA, CEO of the Smallpeice Trust. Kevin tells us how Covid-19 has affected their business and changed their marketing and what they do. The Smallpeice Trust was founded in 1966 by Dr. Cosby D P Smallpeice — a brilliant engineer who invented the Smallpeice Lathe. The Smallpeice Trust aims to give young people the support they need to bring their big ideas to life…

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“One of the oldest charities continues to work to address a very 21st century problem through Covid-19” by Prof Averil Macdonald – Marketing in the Time of Covid-19

Stuart Mitchell

The second in our Marketing in the time of COVID-19 series is written by Prof Averil Macdonald OBE, DSc, DUniv, FRSA, Averil is Deputy Master of the Worshipful Company of Fuellers and Freelance Diversity and Inclusion Consultant. She has kindly written about what they do and how Covid-19 has affected them.  One of the oldest charities continues to work to address a very 21st century problem through Covid-19 With its roots forming in 1330, the Worshipful Company of Fuellers, better known simply as ‘The Fuellers’, is today, counted amongst the…

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