Major domestic violence awareness raising campaign crescendos on Christmas Eve with new film, radio and digital creative

Refuge, the UK’s largest domestic violence charity, launched a second phase of its major domestic violence awareness raising campaign at Christmas. Earlier last month, a series of poems were unveiled. The poems, when read top to bottom appear as ‘standard’ poems; but when read in reverse, bottom to top, reveal a chilling story about domestic abuse. Since the launch, the poems have received unprecedented media and digital exposure, gaining support from high profile individuals such as Paloma Faith, Nicola Roberts, London Mayor Sadiq Khan and Richard Herring, amongst others. To…

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C4 names six finalists of £1m Diversity in Advertising Award 2018

Channel 4 have announced the six brands shortlisted to win £1 million of commercial airtime via the Diversity in Advertising Award, which this year focuses on the portrayal of women in advertising. The six shortlisted brands and agencies, chosen from more than 50 entries, are: Cadbury Milk Tray and Elvis Communications; eBay and 72 & Sunny Amsterdam; Flybe and McCANN Bristol; HSBC and Grey London; Jaguar and Spark44; and the Royal Air Force and Engine. The award aims to encourage the advertising industry to embrace inclusive campaigns, extending Channel 4’s…

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