Nearly half of Millennials and Gen X consumers are currently considering leaving a legacy gift to charity in their will, according to new research from WPNC. The integrated marketing agency’s study – Lifelong Legacy: The Value of Will Donations from Millennials and Gen X, published today – reveals 44% of people in these age groups have already given thought to donating through their will. Given that the poll also shows 87% of Millennials and 70% of Gen X haven’t yet written a will, this represents a huge opportunity for charities…
Read MoreMillennials And Gen X Donors Are keen to leave a Legacy Gift in their Will
