Morrisons Media Group (MMG) is following up its first year of bespoke campaigns and unique customer experiences with a raft of new media opportunities to further connect Morrisons customers with their favourite brands. The first change that customers will notice in store is that digital screens are being introduced at Morrisons unique Market Street food counters. The screens provide brands the opportunity to promote products that complement the counter range on offer as well as an additional moment to interact with customers in a part of the store where their…
Read MoreMorrisons Media Group (MMG) launches innovative channels for brands to connect with customers
