Tag: mortierbrigade

Brussels Mobility and mortierbrigade makes cycling in the rain fun

Stuart Mitchell

Yes, it rains in Brussels just like everywhere else in Belgium. And it rains VERY often. In fact, that’s one of the main reasons why people don’t use their bikes. This has inspired Brussels Mobilty and Bike for Brussels to devise a poster campaign that we can call original at the very least. That’s because every campaign poster is actually a poncho. When it rains, cyclists can simply grab a poster and use it as a poncho. The campaign was designed by agency mortierbrigade. Developing the poncho was entrusted to two…

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Brussels – A bus broadcasts love messages during containment

Stuart Mitchell

The STIB/MIVB launches “Voices of Brussels”: a bus that spreads hopeful messages throughout Brussels. An original way to connect people and increase solidarity Belgians are living in isolation for more than a month now. That’s why the STIB/MIVB and mortierbrigade came up with an original idea to bring the people of Brussels together none the less. The idea is simple: leave a voice message or type one through Messenger with your name in it, together with the address of its receiver and send it to the STIB/MIVB. After they received…

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mortierbrigade goes live for Pink Ribbon

Stuart Mitchell

mortierbrigade presents its Pink Ribbon campaign within the context of the De Standaard Solidariteitsprijs (Solidarity Award). This advertisement gathers together all the women pictured in the newspaper on a single page, with the De Standaard news editing team adding it to the paper of 9 August. The Pink Ribbon advertisement by mortierbrigade states that statistics suggest that 2 women in this newspaper will be affected by breast cancer. And the images don’t show random women, just women featured in this edition. The controversy surrounding this message is in the fact…

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mortierbrigade turns extreme right posters into human rights posters

Stuart Mitchell

On the occasion of the Flemish Community Day, mortierbrigade and NGO for refugees’ rights “Vluchtelingenwerk Vlaanderen” recycled the Belgian extreme right-wing party election posters into printed portraits of refugees. On these, Vlaams Belang’s slogan “Our people first” has been revisited as “Our people too”. The giant posters are displayed on the facade of the Beursschouwburg, in the heart of Brussels. Following the Belgian elections last May, a part of Flanders did not show its most welcoming side, preferring a closed community to a tolerant and open one. For NGO Vluchtelingenwerk…

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mortierbrigade puts men and their shitty jobs in the spotlight for Equal Pay Day

Stuart Mitchell

Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? mortierbrigade, in its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. In Belgium, the main obstacle to pay equality is part-time work. In fact, 44% of women who work do so part-time, compared to 11% of men. And part-time work generally means also taking care of the children, the…

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