Tag: mortierbrigade

mortierbrigade goes live for Pink Ribbon

Stuart Mitchell

mortierbrigade presents its Pink Ribbon campaign within the context of the De Standaard Solidariteitsprijs (Solidarity Award). This advertisement gathers together all the women pictured in the newspaper on a single page, with the De Standaard news editing team adding it to the paper of 9 August. The Pink Ribbon advertisement by mortierbrigade states that statistics suggest that 2 women in this newspaper will be affected by breast cancer. And the images don’t show random women, just women featured in this edition. The controversy surrounding this message is in the fact…

Read More

mortierbrigade turns extreme right posters into human rights posters

Stuart Mitchell

On the occasion of the Flemish Community Day, mortierbrigade and NGO for refugees’ rights “Vluchtelingenwerk Vlaanderen” recycled the Belgian extreme right-wing party election posters into printed portraits of refugees. On these, Vlaams Belang’s slogan “Our people first” has been revisited as “Our people too”. The giant posters are displayed on the facade of the Beursschouwburg, in the heart of Brussels. Following the Belgian elections last May, a part of Flanders did not show its most welcoming side, preferring a closed community to a tolerant and open one. For NGO Vluchtelingenwerk…

Read More

mortierbrigade puts men and their shitty jobs in the spotlight for Equal Pay Day

Stuart Mitchell

Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? mortierbrigade, in its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. In Belgium, the main obstacle to pay equality is part-time work. In fact, 44% of women who work do so part-time, compared to 11% of men. And part-time work generally means also taking care of the children, the…

Read More

mortierbrigade raises awareness about paediatric research with The Belgian Kids’ Fund

Stuart Mitchell

mortierbrigade has just completed its first campaign for The Belgian Kids’ Fund. Through a moving film, the agency tells the story of parents who hang onto hope when they are faced with dramatic news. The objective of the campaign is to drum up support for paediatric research. Investing in medical research is a means of giving hope. The hope of finding a cure, the hope of seeing patients recover, hope for families of patients and their loved ones. The film created by mortierbrigade depicts parents who learn that their child…

Read More

PES Women launch 2018 Gender Pay Gap campaign

Stuart Mitchell

PES Women have launched its 2018 Gender Pay Gap campaign, on European Equal Pay Day. Equal Pay Day is the day each year in spring until which women would have to work to earn the same as their male colleagues in the previous year. This year’s focus is on the pension gap. The gap between the amounts women and men receive when they retire is 39%. The campaign launch event in Brussels today brings together representatives from women’s rights organisations, trade union representatives, members of national parliaments and MEPs. At…

Read More