Tag: mortierbrigade

Mortierbrigade supports Alzheimer Liga Vlaanderen’s fight

Stuart Mitchell

Obliged to deliver the kind of performance demanded of a top athlete: that’s the position those diagnosed with Alzheimer’s disease suddenly find themselves in. A new campaign developed by mortierbrigade for Alzheimer Liga Vlaanderen pictures an Alzheimer’s patient as a boxer. One who has no choice but to fight every day. Not against an opponent, but against himself. An exhausting fight Paul, who is the face of the campaign, received his Alzheimer’s diagnosis at the age of 65. He shares with us what his fight involves: “I know that a…

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DreamLand and mortierbrigade give a magical Saint Nicholas gift to every child

Stuart Mitchell

DreamLand and mortierbrigade are once again launching a campaign around Saint Nicholas. Two years ago, the focus was on highlighting pigeonholing through gender-specific toys. Last year, the lack of social contact due to the coronavirus crisis played a central role, and more than 24,000 children had the chance to have a personal chat with their hero Saint Nicholas. This time, child poverty is on the agenda, and the toy specialist is enacting its social responsibility by launching a widespread donation campaign. The campaign itself is being organised in collaboration with…

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Brussels Mobility and mortierbrigade launch ‘Feet©’

Stuart Mitchell

In a video that uses all the recognisable stylistic codes of a product launch, mortierbrigade and Brussels Mobility are launching ‘Feet©’, an innovative mobility solution designed for travelling short distances in the city. In recent years, feet have been abandoned in favour of other mobility solutions. And yet, for short distances walking is the most efficient form of transport, especially when 60% of journeys in Brussels are under 5km. This is the message that Brussels Mobility wants to get across, putting pedestrians at the heart of its mobility policy. Elke…

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Recupel and mortierbrigade fill Jan Breydel Stadium stands with broken electronic devices

Stuart Mitchell

A whopping 9 million broken electronic devices are simply gathering dust in drawers and attics in homes across Belgium. To raise awareness of the problem, mortierbrigade and Recupel organised a rather unexpected publicity stunt. We all know why Belgium’s football stadiums have stood empty for more than half a year now. This Sunday, however, a special atmosphere reigned over the stands of the Jan Breydel Stadium. Hundreds of broken electronic devices occupied the seats supporters would normally have sat in during the game between Club Brugge and Royal Excel Mouscron.…

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Brussels Mobility and mortierbrigade makes cycling in the rain fun

Stuart Mitchell

Yes, it rains in Brussels just like everywhere else in Belgium. And it rains VERY often. In fact, that’s one of the main reasons why people don’t use their bikes. This has inspired Brussels Mobilty and Bike for Brussels to devise a poster campaign that we can call original at the very least. That’s because every campaign poster is actually a poncho. When it rains, cyclists can simply grab a poster and use it as a poncho. The campaign was designed by agency mortierbrigade. Developing the poncho was entrusted to two…

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