New critical research and communications tools for 988 are now available. These novel resources are focused on engaging the trusted messengers that people turn to for reliable, unbiased information, and help when they’re struggling with their mental health or in crisis. The latest study from the Ad Council Research Institute (ACRI), in partnership with the National Action Alliance for Suicide Prevention (Action Alliance), the Suicide Prevention Resource Center (SPRC), and supported by the Substance Abuse and Mental Health Services Administration (SAMHSA), follows crucial findings released in late 2023 about the…
Read MoreFamily, Friends Need More Resources and Support to Help Loved Ones Who Are Struggling with Their Mental Health
