Tag: National Geographic

National Geographic, P&G and Global Citizen Announce Activate, a Multiplatform Storytelling Partnership and Documentary Series to Drive Action Around Global Challenges Connected to Extreme Poverty

Stuart Mitchell

National Geographic and Procter & Gamble have announced ACTIVATE, a new multiplatform storytelling partnership and six-part documentary series co-produced by Global Citizen and RadicalMedia. Premiering globally fall 2019 on National Geographic in 172 countries and 43 languages, the ACTIVATE series — bolstered by custom content distributed across National Geographic’s unrivaled social, digital, linear and print channels — will focus on extreme poverty, inequality and sustainability issues to mobilize global citizens to drive meaningful and lasting change. Each episode delves into a different issue connected to the root causes of extreme…

Read More

National Geographic and Herbal Essences Unearth the Power of Botanicals in New Storytelling Partnership that Launches with Premiere of Branded Content Special, Secrets of the Garden

Stuart Mitchell

National Geographic and Herbal Essences announce a new branded content partnership, SECRETS OF THE GARDEN, which premiered on January 17th at 6/5c on National Geographic. It highlights the first global hair care partnership between Herbal Essences and the Royal Botanic Gardens, Kew, which celebrates the real botanicals used in Herbal Essences bio:renew products. The partnership kicks off with a branded content special, SECRETS OF THE GARDEN, which chronicles the remarkable story of the Royal Botanic Gardens, Kew. Located just outside of London, Kew is the most biodiverse place in the…

Read More

National Geographic Takes “Planet or Plastic?” Initiative Back-to-School

Stuart Mitchell

As the amount of plastic in the ocean continues to grow, National Geographic asks kids and families to join them in tackling the pressing plastic problem as they head back to school. Launched in May, National Geographic’s Planet or Plastic? campaign – a multiyear initiative aimed at raising awareness of this challenge and reducing the amount of single-use plastic that enters in the world’s oceans – has already made headlines in asking consumers to make a choice: Choose the planet over single-use plastic. Now, with the launch of Kids vs.…

Read More

McCann Recognized as Most-Innovative Agency by Adweek

Stuart Mitchell

McCann has been recognized as the most innovative agency at Adweek’s 2018 Project Isaac Awards, receiving both the most awards in total and the best-in-show Gravity Award for National Geographic’s “Astronaut Reality Helmet.” This is the second time in three years that McCann has taken the Gravity Award for the year’s best innovation, last winning it in 2016 for Lockheed Martin’s “Field Trip to Mars” group VR campaign. In addition to the Gravity Award, McCann’s other four awards include two more for National Geographic and two for State Street Global Advisors’…

Read More

Lindblad Expeditions Expands Long-term Strategic Partnership With National Geographic Partners

Stuart Mitchell

Lindblad Expeditions Holdings, Inc, a global provider of expedition cruises and adventure travel experiences, announced today that it has expanded its agreement with National Geographic Partners (“National Geographic”) to include all of the Americas, with an eye on ecotourism and conservation. The relationship between Lindblad and National Geographic, founded in 2004 and steeped in a shared interest in exploration, research, technology and conservation, includes co-selling, co-marketing and branding arrangements that run through 2025.  With the addition of the Canada and Latin America markets to the existing agreement covering the United…

Read More