Tag: Nespresso

Nespresso to use world’s first responsibly sourced aluminium from Rio Tinto in coffee capsules

Stuart Mitchell

Nespresso will become the first company to use responsibly-sourced aluminium, supplied by Rio Tinto, to produce its coffee capsules. The two companies have signed a Memorandum of Understanding to work together with Nespresso’s capsule manufacturers to fulfil a commitment of sourcing 100 per cent sustainable aluminium by 2020, allowing customers to enjoy their coffee knowing it is packaged in responsibly produced material. The use of Aluminium Stewardship Initiative (ASI) Certified Aluminium is an important milestone towards reducing the impact that the world’s second most used base metal has on the…

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Nespresso and sustainability – A step in the right direction, but much more to be done

Stuart Mitchell

Nespresso have launched a new Global Campaign to highlight their new sustainability programme. The main ad was created by J Walter Thompson Worldwide, and is called “The choices we make” and it tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social and environmental benefits it delivered. This is a departure from previous campaigns and aims to tell the stories of the people behind the coffee.   Helping farmers save up to 5 hours a day with a community mill in Jardin,…

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