Tag: Nespresso

Nespresso takes recycling up a gear with coffee capsule bike

Stuart Mitchell

Nespresso is partnering with Swedish bike brand Vélosophy to produce a stylish bicycle made from recycled aluminum coffee capsules, demonstrating both brands’ commitment to a circular economy. 1000 limited edition RE:CYCLE bikes made from over 300,000 recycled Nespresso Arpeggio capsules will be available from August 12, sold exclusively on Vélosophy’s ecommerce platform velosophy.cc Aluminium is one of the world’s most valuable resources, because it can be re-melted and reused infinitely. Designed to highlight the potential of recycling Nespresso’s aluminum capsules, RE:CYCLE encourages consumers to consider how they can make a…

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Nespresso to use world’s first responsibly sourced aluminium from Rio Tinto in coffee capsules

Stuart Mitchell

Nespresso will become the first company to use responsibly-sourced aluminium, supplied by Rio Tinto, to produce its coffee capsules. The two companies have signed a Memorandum of Understanding to work together with Nespresso’s capsule manufacturers to fulfil a commitment of sourcing 100 per cent sustainable aluminium by 2020, allowing customers to enjoy their coffee knowing it is packaged in responsibly produced material. The use of Aluminium Stewardship Initiative (ASI) Certified Aluminium is an important milestone towards reducing the impact that the world’s second most used base metal has on the…

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Nespresso and sustainability – A step in the right direction, but much more to be done

Stuart Mitchell

Nespresso have launched a new Global Campaign to highlight their new sustainability programme. The main ad was created by J Walter Thompson Worldwide, and is called “The choices we make” and it tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social and environmental benefits it delivered. This is a departure from previous campaigns and aims to tell the stories of the people behind the coffee.   Helping farmers save up to 5 hours a day with a community mill in Jardin,…

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