Nespresso and sustainability – A step in the right direction, but much more to be done

Nespresso have launched a new Global Campaign to highlight their new sustainability programme. The main ad was created by J Walter Thompson Worldwide, and is called “The choices we make” and it tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social and environmental benefits it delivered. This is a departure from previous campaigns and aims to tell the stories of the people behind the coffee.   Helping farmers save up to 5 hours a day with a community mill in Jardin,…

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