This National Heatstroke Prevention Day, the Ad Council and the National Highway Traffic Safety Administration (NHTSA), along with pro bono creative agency Chemistry, debuted a campaign with new public service advertisements (PSAs) reminding parents and caregivers of the dangers of hot vehicles. This new work raises awareness of the issue of hot car deaths and the circumstances under which it could happen, emphasizing that while this could happen to anyone, it is always preventable. “The partnership between the Ad Council and NHTSA has promoted safety on America’s roads for decades,…
Read MoreThe Ad Council and NHTSA Launch New “Never Happens” Campaign to Raise Awareness About the Issue of Hot Car Deaths
