BrewDog announces new branding and plans to upcycle and trade used cans for company equity

As it moves into its 13th year of trading, Independent craft brewer BrewDog has today unveiled a bold new visual identity, and a renewed purpose for the next chapter in its story. ‘BrewDog Tomorrow‘, is a plan that outlines bold actions and BrewDog’s commitment to ensuring ‘‘we have a planet to make beer for in the future”. The maverick brewery’s business journey has always gone against the grain of the traditional model. From the very beginning it has embraced the power of people through its ‘Equity for Punks’ shareholder program,…

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