PRCA’s Race and Ethnicity Equity Board warns industry against bandwagoning during Black History Month

The PRCA’s Race and Ethnicity Equity Board (REEB) has urged PR and communications professionals to think carefully before engaging with Black History Month. As the UK Black History Month passes the halfway mark, REEB has advised industry professionals to consider their organisations’ track records on issues of race and ethnicity before sharing content relating to Black History Month. Black History Month originated in the United States and is intended to commemorate important people and events in the history of African diaspora. PRCA REEB Chair Barbara Phillips FPRCA said: “As a multi ethnic board…

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CAP – Championing diversity during Black History Month

The ASA/CAP have released a post called: Championing diversity during Black History Month. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Black History Month is an annual event in October that celebrates the contribution made by generations of people of African and Caribbean descent who have helped shape Britain’s national and cultural life. Many advertisers see Black History Month as a time to call…

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IPA survey reveals desire to see brands support Black History Month

A new IPA report reveals that 76% of young ethnic minority Brits want to see brands openly show support for Black History Month, while just 2% do not. According to the survey of 100 UK 16-35-year-olds from ethnic minority backgrounds, this desire for brands to openly show support for Black History Month is greater among women (83%) than men (64%). It is also highest among British Asians at (90%), followed by young black Brits at 74%. The research, carried out by Word on the Curb in November 2020, also shows…

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Dine “In” with EatOkra to Celebrate Black History Month and Beyond

To kick off Black History Month, EatOkra announced a five-year partnership with Pepsi Dig In. The preeminent, user-friendly app connecting people nationwide to Black-owned culinary creators and restaurants will partner with the new multi-faceted Dig In platform to help people discover and celebrate Black-owned restaurants. “For me personally, Black History Month means reverence. For EatOkra, it means informing our community of users about the contributions Black people have made to the culinary space in this country,” explained Anthony Edwards, Jr., Co-Founder/CEO of EatOkra. “My wife Janique and I are always trying…

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CAP – Black History Month – Offensive depictions of race in ads

The ASA/CAP have released a post called: Black History Month – Offensive depictions of race in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Black History Month (BHM) in October each year celebrates and reflects on the history of black people and recognises their contribution and achievements to British society and the world in general. BHM was first officially celebrated in the UK…

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