IPA survey reveals desire to see brands support Black History Month

A new IPA report reveals that 76% of young ethnic minority Brits want to see brands openly show support for Black History Month, while just 2% do not. According to the survey of 100 UK 16-35-year-olds from ethnic minority backgrounds, this desire for brands to openly show support for Black History Month is greater among women (83%) than men (64%). It is also highest among British Asians at (90%), followed by young black Brits at 74%. The research, carried out by Word on the Curb in November 2020, also shows…

Read More

Dine “In” with EatOkra to Celebrate Black History Month and Beyond

To kick off Black History Month, EatOkra announced a five-year partnership with Pepsi Dig In. The preeminent, user-friendly app connecting people nationwide to Black-owned culinary creators and restaurants will partner with the new multi-faceted Dig In platform to help people discover and celebrate Black-owned restaurants. “For me personally, Black History Month means reverence. For EatOkra, it means informing our community of users about the contributions Black people have made to the culinary space in this country,” explained Anthony Edwards, Jr., Co-Founder/CEO of EatOkra. “My wife Janique and I are always trying…

Read More

CAP – Black History Month – Offensive depictions of race in ads

The ASA/CAP have released a post called: Black History Month – Offensive depictions of race in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Black History Month (BHM) in October each year celebrates and reflects on the history of black people and recognises their contribution and achievements to British society and the world in general. BHM was first officially celebrated in the UK…

Read More

Macy’s Celebrates Black History Month By Embracing and Expressing The Diversity Of Black People and Culture

This February, Macy’s will celebrate Black History Month by embracing and expressing the diversity of Black people and culture. Luminaries such as influencer Monica Veloz, Oscar® nominee Matthew Cherry, comedian Phoebe Robinson, activist Marley Dias, NFL Hall of Famer Jerry Rice, and celebrity hair stylist Kim Kimble will headline events throughout the month. In addition to appearances by these notable innovators, Macy’s will showcase Black History Month-themed windows throughout February in Chicago, New York City, Philadelphia, and Washington, D.C. Macy’s locations. The windows were created in partnership with Maplewood, New…

Read More

Banana Republic Debuts Spring 2020 Campaign Featuring Boundary-Breakers In Celebration Of Black History Month

In honor of Black History Month, Banana Republic celebrates people, style and community through the lens of black artists and visionaries like Koto Bolofo, Melodie McDaniel and Campbell Addy. At the heart of the campaign, BR PRESENTS two films showcasing artist profiles on Jon Boogz – dancer, movement artist and director – and Chinaka Hodge – poet, screenwriter, spoken word artist and TED Talk speaker. Both Boogz and Hodge use their creative mediums to break boundaries and share poignant messages of persistence and hope. BR PRESENTS films, which were concepted…

Read More