Tag: ONS

Automation threatens 27% of PR jobs – ONS study

Stuart Mitchell

The Office on National Statistics has published a report which estimates over a quarter (27%) of public relations jobs are at risk from automation. The report echoes research by CIPR’s #AIinPR panel which found that 12% of a PR practitioner’s skillset could be complemented or replaced by AI today, with a prediction that this could climb to 38% within five years. Today’s ONS report – The Probability of Automation in England: 2011 to 2017 – analysed the jobs of 20 million people in England and concluded that around 7.4% or 1.5 million jobs are at…

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State of the Profession charts robust growth but reveals evidence of PR skills gap

Stuart Mitchell

The public relations workforce has grown by almost a quarter (22%) over the past four years with more than 71,000 PR practitioners currently employed in the UK, according to ONS figures revealed in the CIPR‘s 2018 State of the Profession report (PDF).  The study – delivered in partnership with Chalkstream – reports that 84% of in-house teams and 96% of consultancies are either growing or stable in size. Despite robust growth, the report uncovers evidence of a skills gap at the industry’s senior level.Almost two-thirds of recruiters (65%) said they looked for evidence of resource and people management in senior hires, but only a quarter (25%)…

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