The PR industry’s biggest survey is back for 2018/19. The CIPR has launched its annual State of the Profession survey to investigate the issues, trends and challenges facing public relations. Now in its tenth year, State of the Profession gathers industry-leading data on issues including salaries, skills, recruitment trends and diversity. This year’s survey features an increased focus on mental health, after last year’s data revealed a 10% annual rise in the number of PR professionals living with a mental health condition. Sarah Hall Chart.PR, FCIPR, CIPR President said: It is more…
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State of the Profession charts robust growth but reveals evidence of PR skills gap
The public relations workforce has grown by almost a quarter (22%) over the past four years with more than 71,000 PR practitioners currently employed in the UK, according to ONS figures revealed in the CIPR‘s 2018 State of the Profession report (PDF). The study – delivered in partnership with Chalkstream – reports that 84% of in-house teams and 96% of consultancies are either growing or stable in size. Despite robust growth, the report uncovers evidence of a skills gap at the industry’s senior level.Almost two-thirds of recruiters (65%) said they looked for evidence of resource and people management in senior hires, but only a quarter (25%)…
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