Tag: OOH

Ad Council Honors JCDecaux with the 2019 Catalyst Award

Stuart Mitchell

JCDecaux was recognized with the Ad Council’s Catalyst Award today at the 2019 OAAA/GEOPATH National Convention + Expo in Las Vegas, NV. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs. The Ad Council, a national non-profit organization, uses the power of communications to tackle the nation’s toughest issues and is the creator of national campaigns including Smokey Bear and “Love Has No Labels.” Through partnerships with non-profit organizations, federal government agencies, and…

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Clear Channel look to lighting to drive sustainability through nationwide LED tubes roll-out

Stuart Mitchell

Clear Channel is the first Out of Home Media owner to embark on a nationwide plan to upgrade existing fluorescent tubes to new, bespoke Philips LED light tubes by Signify. Starting in November, this initiative will see tubes initially installed in 4,000 Adshel bus shelters nationwide, including Glasgow, Brighton, Merseyside, Leeds and Newcastle, with completion set for Q1 2019. Clear Channel’s goal is to eventually replace the tubes across their whole Classic Adshel estate across the country. The PhilipsT8 Core Pro Universal and Philips T8 MASTER Universal, provided by Signify,…

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The Body Shop Launches First-Ever U.S. Out-of-Home Advertising Campaign in Partnership with OUTFRONT Media

Stuart Mitchell

OUTFRONT announced today that The Body Shop unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign is the most ambitious of its kind, calling for a global ban on animal testing of cosmetic products and ingredients by engaging eight million people to sign a petition calling for the United Nations to introduce an international convention to end the practice once and for all. “The Body Shop…

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McCann Lima launch innovative “Lima is talking” OOH Campaign which recollects air pollution

Stuart Mitchell

McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas to mitigate the problem, advertising agency McCann Lima worked with Peruvian gas company CALIDDA to create an innovative marketing campaign that gives a voice to Peru’s capital. In the campaign, Lima appeared to literally write a…

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