Dagoma and TBWA\Paris launch Operation Toy Rescue

Everybody loves toys. For Christmas, there’ll be several billion toys purchased. But behind the toys hides an ecological disaster. Every year, in France alone more than 40 million toys are thrown away. Because in most cases, they can’t be repaired. For one single reason: spare parts don’t exist. To make toys repairable, Dagoma, the European leader in 3D printing, and TBWA\Paris are launching Operation Toy Rescue. Spare parts for toys that didn’t exist till now have been recreated as 3D printable files. The concept is simple: After listing the most commonly lost…

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