In the marketing world, social media, podcasts, search engine ads, and AI-created ad copy generate a good deal of buzz. Yet, when it comes to courting consumers, a more traditional medium reigns supreme: out of home (OOH) advertising. According to new survey results from the Out of Home Advertising Association of America (OAAA) and Morning Consult, nine in ten adults (88%) notice OOH ads and nearly 80% of those viewers are inspired to take action, based on the November 2022 poll of 1,461 adults. Consumers respond to OOH ads…
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