Tag: Out of Home Advertising Association of America (OAAA)

Out of Home Advertising Continues Momentum with Record-Breaking Quarter and First Half Growth

Stuart Mitchell

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. “Out of home’s record ad spend generation is a testimony to its effectiveness. Our position as a highly relevant consumer medium is reflected across the board, but particularly in the political arena,” said Anna Bager, President and…

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EARTHDAY.ORG Partners With OAAA To Bring Awareness To The Dangers Of Plastics To Human Health

Stuart Mitchell

EARTHDAY.ORG, the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry,  for the sixth year in a row! OAAA and their membership are supporting the launch of a national OOH campaign to help shine a light on the dangers of plastics to human health. EARTHDAY.ORG, the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America (OAAA) on a campaign created with Extra Credit Projects. The…

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Out of Home Ads Drive Real-World Action

Stuart Mitchell

In the marketing world, social media, podcasts, search engine ads, and AI-created ad copy generate a good deal of buzz. Yet, when it comes to courting consumers, a more traditional medium reigns supreme: out of home (OOH) advertising. According to new survey results from the Out of Home Advertising Association of America (OAAA) and Morning Consult, nine in ten adults (88%) notice OOH ads and nearly 80% of those viewers are inspired to take action, based on the November 2022 poll of 1,461 adults.   Consumers respond to OOH ads…

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