Back in September 2021, the Data & Marketing Association’s (DMA) Talent division launched the ‘What Type of Marketer are You?’ quiz, to emphasise what types of careers the creative, data and marketing industries can offer. With over 2,300 quiz completions, the DMA found that Creatives are the most common personality type among both students (27%) and current industry professionals (29%). The DMA’s analysis also found that Persuaders are the rarest personality type across students (7%) and industry professionals (3%). However, there was a notable difference between them (4%), with students…
Read MoreCreatives most prominent marketing personality type with Persuaders the rarest
