Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, recently launched a critically important new creative campaign as part of its ongoing Represent Me initiative. The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry. There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling Seen and the Geena Davis Institute, that shows that women still do not feel accurately represented in advertising. Even though, as the findings of the Unstereotype Alliance State of the…
Read MoreWACL partners with Snap, YouTube and Pinterest to launch important campaign calling for better representation of all women in advertising
