Tag: WACL

WACL partners with Snap, YouTube and Pinterest to launch important campaign calling for better representation of all women in advertising

Stuart Mitchell

Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, recently launched a critically important new creative campaign as part of its ongoing Represent Me initiative. The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry.  There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling Seen and the Geena Davis Institute, that shows that women still do not feel accurately represented in advertising. Even though, as the findings of the Unstereotype Alliance State of the…

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WACL Calls for Gender Pay Gap Reporting to be Reinstated for 2021

Stuart Mitchell

WACL (Women in Advertising and Communications) is campaigning for the reinstatement of mandatory Gender Pay Gap reporting, which the UK government is reviewing for the second year in a row. Decades of work to close the Gender Pay Gap is at stake if this flagship report is shelved. Gender Pay Gap reporting actively contributes to a more equal society and in a post-Covid-19 world, a commitment to reinstating this flagship annual report has become more critical than ever. WACL’s campaign drives people to a petition  ( http://chng.it/vRG9cNWkH7) through striking messages posted…

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Where Do You Draw the Line? Ask Ads Highlighting Sexual Harassment in Ad Industry

Stuart Mitchell

The Advertising Association, in collaboration with NABS and WACL, is accelerating its anti-sexual harassment campaign #timeTo. With a series of new ads in digital, print and video format, the #timeTo campaign seeks to get the message that sexual harassment is never acceptable out to as many people in the advertising industry as possible. Fully 26 percent of people working in the industry reported they had been the victim of sexual harassment (34 percent of female and 9 percent of female respondents).Since the launch of our timeTo Code in July we’ve…

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New Code of Conduct launched in response to report on sexual harassment in UK advertising and marketing industry

Stuart Mitchell

Today, the Advertising Association, NABS and WACL, backed by the IPA and ISBA, have published the timeTo Report on sexual harassment in the UK advertising and marketing industry. In direct response to the report’s findings, which were based on a comprehensive survey of over 3,500 industry insiders, the cross industry advisory group is launching the timeTo Code aimed at accelerating positive behaviour change in the industry. Written for every member of the advertising and marketing industry and the companies they work for, the timeTo Code provides guidance for employers and…

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The Advertising Association, NABS and WACL join forces to launch timeTo to combat sexual harassment

Stuart Mitchell

On March 12th 2018, the Advertising Association, NABS and WACL are launching a new initiative – timeTo – to address the problem of sexual harassment in the advertising and marketing industry. timeTo builds on the global #MeToo and #TimesUp movements, but with a recognition that all parts of the advertising industry are affected – all sexualities and genders, agencies, marketers and media- owners – and that, by taking action together, the industry will be better placed to make positive change to stamp out sexual harassment. Other industry bodies and companies…

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