placement | Ethical Marketing News

CAP – Top tips on targeting and placement

March 29, 2024March 1, 2024 Stuart Mitchell

The ASA/CAP have released a post called: Top tips on targeting and placement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Protecting children and young people is one of the core purposes of the CAP Code. Marketers should ensure that group is appropriately protected from marketing that includes sensitive content – for instance, violent, sexual, or frightening imagery – and from being targeted with…

CAP – Targeting and placement of ads

July 11, 2020July 1, 2020 Stuart Mitchell

The ASA/CAP have released a post called: Targeting and placement of ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re living in strange and unprecedented times, but with all of the change and uncertainty one thing remains – marketers still have a responsibility to follow the Ad Rules. As more of us are at home, audience numbers are likely be greater in certain…