Tag: targetting

CAP – Top tips on targeting and placement

Stuart Mitchell

The ASA/CAP have released a post called: Top tips on targeting and placement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Protecting children and young people is one of the core purposes of the CAP Code. Marketers should ensure that group is appropriately protected from marketing that includes sensitive content – for instance, violent, sexual, or frightening imagery – and from being targeted with…

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ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media

Stuart Mitchell

The ASA/CAP have released a post called: ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published findings from a landmark project, in which we collaborated with five major platforms popular with children, to identify trends in the targeting of ads by alcohol brands in logged-in social media. …

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