Canada Goose Launches Polar Bears International BE@RBRICK in Honour of International Polar Bear Day

Canada Goose and MEDICOM TOY have teamed up to release a special, limited-edition BE@RBRICK in support of Polar Bears International (PBI). The Canada Goose PBI BE@RBRICK launches today on International Polar Bear Day, an annual event that raises awareness of the challenges polar bears face due to climate change and declining sea ice, which is vital for their survival. The collaboration is part of Canada Goose’s Spring 2020 PBI campaign which launched earlier this month aimed at raising awareness of the warming Arctic and its effects on polar bears, us…

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Creative agency Impero takes tackling climate change into its owns ‘paws’ with a no clients attached, Christmas campaign to help save the polar bears.

Climate change is certainly not ‘fake news’ – statistics for the near future look pretty bleak, as scientists predict that two-thirds of the world’s polar bears could disappear within the next ten years. Which is why Trump’s Xmas Meltdown, a retro arcade-style game developed by creative agency Impero, aims to give back and help raise money to save the polar bears – one of many beautiful species who stand to be destroyed as the ice caps continue to melt. There is no doubt that 2017 has been a difficult year…

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