Tag: PR

State of the Profession charts robust growth but reveals evidence of PR skills gap

Stuart Mitchell

The public relations workforce has grown by almost a quarter (22%) over the past four years with more than 71,000 PR practitioners currently employed in the UK, according to ONS figures revealed in the CIPR‘s 2018 State of the Profession report (PDF).  The study – delivered in partnership with Chalkstream – reports that 84% of in-house teams and 96% of consultancies are either growing or stable in size. Despite robust growth, the report uncovers evidence of a skills gap at the industry’s senior level.Almost two-thirds of recruiters (65%) said they looked for evidence of resource and people management in senior hires, but only a quarter (25%)…

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PRCA launches Diversity and Inclusion Guidelines with cross-industry support

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has launched its Diversity and Inclusion Guidelines, the latest step in its work to improve the diversity of the PR and communications industry. The comprehensive guidelines examine the current state of diversity in the industry, outline the business case for improving diversity, and offer clear and manageable steps to making the workplace more diverse and inclusive. Click here to take a look at the guidelines. The recommendations in the report range from offering flexible working practices and reforming recruitment practices to make them more…

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‘Brexit an opportunity for public relations leadership’ – CIPR report

Stuart Mitchell

A new research report published by the Chartered Institute of Public Relations (CIPR) suggests PR professionals are ideally positioned to lead UK businesses through the uncertainties of Brexit. Reflecting the views of more than 250 senior professionals, Brexit and Public Relations in 2018  (PDF) evidences the extent to which PR professionals – as well as their organisations and clients – are prepared for Brexit. The research shows that more than three quarters of PR professionals (76%) believe Brexit is an opportunity for public relations to demonstrate leadership, with a further…

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