Tag: PRCA

PR practitioners less likely to take time off for mental health than other UK workers

Stuart Mitchell

PR professionals are significantly less likely to take time off work to rest and recover from poor mental health compared to other UK workers, according to new research carried out by the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR). The research – conducted by Opinium – revealed one in five (22%) PR practitioners who experienced poor mental health had taken time off from work in the last year. The national average across all professional industries is 41%. This year’s Mental Health in PR…

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‘Revolving door of business and politics must grind to a halt’ – PRCA welcomes PACAC report

Stuart Mitchell

The Public Relations and Communications Associations’ (PRCA) Public Affairs Board has welcomed a report from the Public Administration and Constitutional Affairs Committee (PACAC) recommending tougher laws governing MPs appointments in the private sector. The PACAC report recommends all senior officials be required to sign a legally binding agreement compelling them to adhere to rules outlined by the Advisory Committee on Business Appointments (ACOBA) for two years after they leave office. The recommendation falls within the PRCA’s 2021 Six Point Public Confidence Plan for Reform, which outlines a blueprint for restoring…

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PRCA publishes paper tackling data literacy in public relations

Stuart Mitchell

The Public Relations and Communications Association’s (PRCA) Innovation Forum has published a new paper showcasing the opportunities for public relations practitioners to harness data to plan, measure and demonstrate their value. Data Literacy in Public Relations – a series of essays from 11 leading practitioners – aims to elevate understanding of best practice in the use of data in public relations. The essays explore how data informs strategy, decision making, creativity, execution, and measurement. The paper explains how insights can be developed from data and used as a foundation for…

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PRCA & Reuben Sinclair launches free Race for Talent E-Book

Stuart Mitchell

Reuben Sinclair has published its free Race for Talent e-book – in partnership with the Public Relations and Communications Association – to help agency and in-house teams perfect their recruitment strategies in a candidate-led market. The 14-page step-by-step guide equips employers with the practical tools to attract and retain the best talent, and overcome common recruitment challenges. The guide challenges the PR and communications industry to reimagine its Employee Value Proposition (EVP) by moving away from competitive salaries and job titles as the sure-fire way to secure talent towards cultivating…

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PRCA and PR Academy launch self-paced Specialist Diplomas

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has joined forces with PR Academy to bring self-paced learning to their specialist diplomas for PR and Communications professionals across the world starting in 2023. The brand-new ‘anytime, anywhere’ offering provides practitioners’ greater control and flexibility in how they want to learn. Self-paced learning is especially helpful for participants that have other tasks and can’t attend a live class or training. The PRCA’s suite of diploma qualifications will be delivered on PR Academy Study Hub, which hosts easy to follow lessons with podcasts,…

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