Tag: PRCA

African PR Industry emerges from pandemic in position of strength

Stuart Mitchell

The majority (67%) of African PR professionals believe the reputation of PR in business and society has improved since the beginning of the pandemic, according to PRCA Africa’s inaugural research. The State of the African PR Industry Report – conducted by Reputation Matters – examined the perception of PR, attitude towards ethics, developing talent, and the challenges and opportunities facing the industry in the future. The study, which surveyed more than 550 practitioners from 27 countries across Africa, paints a picture of a vibrant, growing industry that has emerged in a position…

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The PRCA steps up its commitment to the LGBTQ+ Community with relaunched Network

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has relaunched its LGBTQ+ Network with a mission to help the PR and communications industry ‘show up’ for the LGBTQ+ community as colleagues and consultants.  With a long-standing commitment to inclusivity, the PRCA announced its LGBTQ+ group two and a half years ago working in partnership with YouGov. Since then, the group has hosted on and offline events, worked with YouGov to conduct cross-industry research into whether individuals’ gender or sexual identity impacts how they’re treated at work and run a series of blogs on LGBTQ+ role models…

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More than a third of PR leaders ‘Open to 4-day week’

Stuart Mitchell

3 out of 10 (29%) of UK communications leaders are interested in trialling a four-day working week with no reduction in pay and a further 8% have already adopted the model, according to new research published by the PRCA and ICCO. The study – conducted by Question & Retain – follows a recent PRCA MENA study revealing UAE professionals believe they work more efficiently under the new four and a half day working week adopted in UAE. 128 CEOs, Directors, and Department Heads took part in the latest PRCA and ICCO quarterly…

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PRCA seeks member input ahead of new Client-Consultancy Charter

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced plans to launch a new Global Client-Consultancy Charter outlining best practice principles to strengthen the relationship between consultants and clients. The project – led by PRCA Council Chair Rob Colmer – follows widespread concern around declining standards in the client-consultant relationship. According to recent PRCA research, 30% of agency leaders say the pitching process is ‘out of hand’, and a further 60% believe there was insufficient protection around intellectual property during pitching.  The first version of the Charter was created ten years ago to help PR…

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PRCA publishes Accessible Communications Guidelines Spring Edition

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published the Spring Edition of its Accessible Communications Guidelines – in partnership with Current Global – to help PR and communications professionals deliver accessible content.  The 44-page guide has been updated to include more detail on video and animated graphics, thoughtful use of language and representation, and hosting of physical and virtual events. The Spring Edition follows the original publication in April 2021. PRCA Director General and Chief Executive of ICCO, Francis Ingham MPRCA said: “Our guidelines for accessible communications are designed to…

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