Tag: Pride

Unilever Launches “United We Stand” Campaign to Celebrate 2019 WorldPride NYC

Stuart Mitchell

This year, Unilever is sponsoring 2019 WorldPride in New York City, which marks the 50th anniversary of the Stonewall Uprising and WorldPride, to celebrate the progress made by the LGBTQIA+ community. However, a number of issues still affect the community at large including the representation of trans people and people of color in media, youth homelessness, healthcare and counseling services, victimization and life expectancy. The statistics are staggering: 36% of trans people reported that media representations of trans people had precipitated negative reactions from their family or friends. 1 The average…

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UGG Unveils Exclusive Collection For LGBTQ Pride Month To Benefit Born This Way Foundation

Stuart Mitchell

In celebration of Pride Month, global lifestyle brand UGG® and non-profit organization Born This Way Foundation introduce the limited-edition unisex Pride Collection aimed to specifically support the LGBTQ community. Reimagining its best-selling Fluff Yeah slide in three celebratory colors, UGG® will proudly donate 25% of its proceeds to Born This Way Foundation while limited supplies last*. “UGG is proud to have worked with Born This Way Foundation to create a one-of-a-kind capsule collection. To celebrate the LGBTQ community, we designed special Fluff Yeah slides so that when they are worn together the…

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fresh&co Celebrates Pride Month With Special Menu And Donates Proceeds To NYC Pride

Stuart Mitchell

fresh&co, the healthy fast-casual franchise is excited to announce its new movement to honor Pride Month.   fresh&co’s new menu items will be available beginning June 4th until the end of the month, with 20 percent of sales from these items being donated to NYC Pride, a non-profit organization that produces the official NYC LGBTQIA+ Pride Week events. Along with rainbow bagels, customers will be offered: The Love Salad: Avocado, Inca Berries, Watermelon Radish, Marigold Petals, Heirloom Tomatoes, Seeds, Mixed Greens and Kale with a Prickly Pear Vinaigrette, $11. The…

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Ralph Lauren Unveils New Pride Collection and Dedicated Campaign That Celebrates the LGBTQIA+ Community

Stuart Mitchell

This year, Polo Ralph Lauren will unveil the Pride capsule collection, a five-piece gender-neutral collection for adults and children as well as a dedicated marketing campaign that celebrates individuality and inclusion. The company has partnered with Stonewall Community Foundation on this collection and will donate the majority of proceeds in order to benefit LGBTQIA+ organizations around the world. The marketing campaign features a diverse group of individuals including freeskier, Olympic medalist, and activist Gus Kenworthy; ballet dancer Harper Watters; writer, comedian, and actress Patti Harrison; photographer and model Jacob Bixenman;…

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Wavemaker Hold LGBTQ+ Panel To Celebrate London Pride

Stuart Mitchell

To celebrate London Pride, Wavemaker got together a panel with formidable experience of bringing LGBTQ+ marketing into the mainstream. They discussed the opportunities – and the potential pitfalls – of targeting LGBTQ+ communities in their communications. The panelists included: Andrew Sanderson, Customer Marketing Manager at Thomas Cook Airlines, Antonia Bonello, Buzzfeed Art and Partnerships Director, Darren Clapich, Founder of Othervox, Maya-Liam Haynes, Social Media Assistant at RNIB, and  Peter Heneghan, Head of Communications at LADbible Group. Below is a write up of the key points from the panel, Panelists Andrew Sanderson, Customer Marketing…

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