In-line with its ongoing commitment to ‘use less and recycle more’, Asda is today announcing it will become the first supermarket to move its entire own brand fresh ready meal range into fully recyclable packaging, with the use of a new tray made from recycled materials. Launching nationwide from 3rd November, 97 of Asda’s fresh ready meal lines will move to new ‘Evolve’ by Faerch trays, made from natural cPET – a form of detectable and recyclable plastic. The move will transform 775 tonnes of plastic and 45 million ready…
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