Asda moves own-brand fresh ready meals range to recyclable packaging

In-line with its ongoing commitment to ‘use less and recycle more’, Asda is today announcing it will become the first supermarket to move its entire own brand fresh ready meal range into fully recyclable packaging, with the use of a new tray made from recycled materials.

Launching nationwide from 3rd November, 97 of Asda’s fresh ready meal lines will move to new ‘Evolve’ by Faerch trays, made from natural cPET – a form of detectable and recyclable plastic. The move will transform 775 tonnes of plastic and 45 million ready meal trays from non-recyclable to recyclable material.

With over half of its fresh ready meals already in recyclable plastic or foil trays, the further additions now mean Asda will be the first retailer to have an entire range of own-brand fresh ready meal trays that are fully recyclable.

During National Recycling Week (September 23 – 29), the announcement of the ready meal range is the latest step in Asda’s work to reduce single-use plastic, with the retailer having already removed 6,500 tonnes of plastic from own-brand products over the past 12 months and committing that all its own-brand packaging will be 100% recyclable by 2025.

Paul Gillow, Asda’s Vice President of Own-Brand and Commercial Strategy, said:

Over 130 million of our ready meals are purchased each year by our customers, so this change to packaging means customers don’t have to prioritise plastic reduction over grocery decision making, ensuring they can continue purchasing quality products at great prices, but with the added value of recycle-ready packaging.”

Related posts

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.