Sony Group Corporation and Sony Corporation have developed “Original Blended Material,” an environmentally conscious and sustainable paper material made from bamboo, sugar cane fiber and post-consumer recycled paper, whose origins are specified. Original Blended Material is a recyclable, durable and strong paper material that does not use any plastic. Sony has adopted this material for the packaging of WF-1000XM4 Truly Wireless Noise Canceling Headphones, which is uncolored to take advantage of the various shades of the material. Sony intends to adopt this material for the packaging of further select products.…
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Nestlé is the first UK advertiser to use recycled paper in OOH advertising
Nestlé UK&I has announced it will use 100% recycled paper for its outdoor 6-sheet paper-based advertising campaigns for 2021. As part of a joint commitment between Nestlé and Posterscope, a specialist location marketing agency, to improve sustainability in out of home advertising, all 6 sheet paper posters will use green printing techniques on 100% recycled paper. Nestlé brand campaigns to use the new format in the upcoming months include Polo, KitKat, Quality Street, and Nescafé. Posterscope and MediaCo recently announced the launch of the 100% recycled paper in their advertising…
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