Tag: OOH advertising

Out of Home Advertising Continues Momentum with Record-Breaking Quarter and First Half Growth

Stuart Mitchell

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. “Out of home’s record ad spend generation is a testimony to its effectiveness. Our position as a highly relevant consumer medium is reflected across the board, but particularly in the political arena,” said Anna Bager, President and…

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Nestlé is the first UK advertiser to use recycled paper in OOH advertising

Stuart Mitchell

Nestlé UK&I has announced it will use 100% recycled paper for its outdoor 6-sheet paper-based advertising campaigns for 2021. As part of a joint commitment between Nestlé and Posterscope, a specialist location marketing agency, to improve sustainability in out of home advertising, all 6 sheet paper posters will use green printing techniques on 100% recycled paper. Nestlé brand campaigns to use the new format in the upcoming months include Polo, KitKat, Quality Street, and Nescafé. Posterscope and MediaCo recently announced the launch of the 100% recycled paper in their advertising…

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