Nestlé is the first UK advertiser to use recycled paper in OOH advertising

Nestlé UK&I has announced it will use 100% recycled paper for its outdoor 6-sheet paper-based advertising campaigns for 2021. As part of a joint commitment between Nestlé and Posterscope, a specialist location marketing agency, to improve sustainability in out of home advertising, all 6 sheet paper posters will use green printing techniques on 100% recycled paper. Nestlé brand campaigns to use the new format in the upcoming months include Polo, KitKat, Quality Street, and Nescafé. Posterscope and MediaCo recently announced the launch of the 100% recycled paper in their advertising…

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