Recycle Now, the citizen campaign delivered by environmental charity WRAP, believes trials it conducted with Boots and Radox using on-pack messaging to encourage recycling could drive up plastic recycling in millions of households, and help nudge up the UK’s flagging recycling rate. From trials undertaken with both retailer and manufacturer using plastic bathroom bottles, Recycle Now found that the addition of a simply worded prompt to recycle on front of bottle resulted in a significant rise in recycling. This showed a 91% recycling rate for those who received a bottle with…
Read MoreOne simple message on pack could drive up recycling rates
