CAP: Now that’s what I call regulation – 10 greatest hits from the 2010s

The ASA/CAP have released a post called: Now that’s what I call regulation – 10 greatest hits from the 2010s. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the 2010s draw to a close, we take look back on some of the biggest regulatory changes to mark each year of the decade, along with some key snippets of advice for advertisers. CAP was…

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The Industry Panels that help the ASA and CAP in their regulatory decision making

The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions accurately reflect the realities faced by the industry we regulate.  The advertising industry is central to the success of the self-regulatory system and as part of that, the ASA and CAP receive valuable support from three industry Panels.  These Panels bring together a mix of industry experts who volunteer their time to give advice on…

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Tougher standards on gambling advertising announced

Today, the Committees of Advertising Practice (CAP) has announced tougher standards on gambling advertising, focusing on ads’ appeal to problem gamblers and on free bets and bonuses. Both sets of standards form part of continued efforts to make sure regulation prevents harm and promotes responsible advertising. The new standards on problem gambling: Restrict ads that create an inappropriate sense of urgency like those including “Bet Now!” offers during live events; Curb trivialisation of gambling (e.g. encouraging repetitive play); Prevent approaches that give an irresponsible perception of the risk or control…

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