28% of Britons proactively support the LGBTQ community by promoting LGBTQ businesses, merchandise, or donations

Over the years, support for the LGBTQ community has grown stronger as countries legalize same-sex marriage and brands and celebrities openly voice their support. Piplsay, a global consumer research platform, surveyed 9,114 Britons and 30,600 Americans to get insights into their understanding and acceptability of the LGBTQ community. Access the full research report here. Here are the key UK insights from the report: Celebrating Pride: How accepting are we of LGBTQ? 64% of Britons think Pride events help make society more accepting of the LGBTQ community 45% of Britons want…

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Pandemic ad spend trends: New Mediaocean data shows green shoots in closed ecosystems

Just over a year since lockdowns and other distancing measures were first widely enacted, Mediaocean, the mission-critical platform for omnichannel advertising, today published proprietary data showing how major advertisers responded to the crisis. The analysis suggests an economy with pent-up energy, keen to stimulate consumer confidence and renewed growth as the world begins to see a route towards the end of the crisis. The first like-for-like comparison since the pandemic started shows a resurgence in marketing investment. Using data from the closed ecosystems optimisation solution acquired via 4C, Mediaocean sampled…

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New report published on impact of asbestos-related cancer on healthcare professionals

A study into the impact of asbestos-related cancer, mesothelioma on healthcare professionals has been completed and a report outlining the results and recommendations is now available. The MAGS study was carried out by researchers at the University of Sheffield and funded by national charity, Mesothelioma UK, alongside donations from the family and friends of the late Dr Mags Portman, a pioneer in the fight to prevent and control HIV, who died of mesothelioma in 2019.  Mesothelioma is a cancer related to exposure to asbestos and predominantly affects the lining of…

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Garfield Weston Foundation’s ‘Prioritising Our Planet’ Report Launches

This report comes at a critical time for our environment – despite the urgent need to protect our natural world,  the Garfield Weston Foundation has not been receiving the level and quality of applications from environment charities that they hope for. They therefore commissioned this survey to hear directly from UK environmental organisations, to help understand the issues being faced by non-profits working across the environment sector and to inform their grant-making practice so they can accelerate change for greater impact. Philippa Charles, The Foundation’s Director says: “We would like…

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New IPA report reveals formula to maximise value of Customer Experience

A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area. The report was launched as part of the free, virtual IPA-led EffWorks Global 2020 Conference by report author, former Samsung analytics expert Nick Milne. Customer Experience is complex, but the ‘Positive Brand Friction’ report demonstrates that getting Customer Experience right is increasingly key to unlocking the growth potential of many organisations. According to the findings, when managed effectively, it delivers value and distinctiveness…

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