Tag: RNIB

UK retailers urged to make their Christmas adverts accessible for people with sight loss

Stuart Mitchell

As the UK’s biggest retailers prepare to launch their much-anticipated Christmas TV adverts, the Royal National Institute of Blind People (RNIB) is urging them not to exclude blind and partially sighted people. Almost two million people with sight loss are potentially excluded from some, or all, of these adverts because they aren’t produced with audio description (AD) which makes the content accessible. Matt Stringer, RNIB Chief Executive, said: “There is absolutely no reason why retailers can’t audio describe their adverts so that blind and partially sighted people are included at…

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RNIB top tips for keeping your eyes healthy

Stuart Mitchell

It’s National Eye Health Week (23-29 September) and the Royal National Institute of Blind People (RNIB) has created a list of less conventional tips for keeping your eyes healthy. Dump that old mascara – Out-of-date eye makeup can cause eye infections as bacteria can build up in your products over time. Make sure you check the Period After Opening (PAO) symbol on your makeup, as this tells you the number of months the product is safe to use after it has been opened. Top tip: Use a permanent marker on your…

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Nominations sought for RNIB See Differently Awards

Stuart Mitchell

Awards event launched to recognise and celebrate outstanding work to support people with sight loss The Royal National Institute of Blind People (RNIB) has opened nominations for its exciting new awards event. The awards will recognise and celebrate the people dedicating their time, passion and skills to changing the world for blind and partially sighted people. The RNIB See Differently awards aim to shine a spotlight on the excellent work happening every day across the UK to support people with sight loss. They will highlight the contributions being made to…

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RNIB appoints new Head of Social Change

Stuart Mitchell

The Royal National Institute of Blind People (RNIB) has announced the appointment to the newly created role of Head of Social Change. Sarah Lambert, former Head of Policy, Public Affairs and Volunteering at the National Autistic Society, started the role on 5 November 2018. While at the National Autistic Society, Sarah was central to securing the Autism Act 2009, the first disability specific legislation in the UK. More recently she led her team to successfully ensure the proper recording of autism diagnosis waiting times by NHS England, and to end…

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RNIB launches new brand: Leading sight loss charity urges people to see differently

Stuart Mitchell

In its 150th year, the Royal National Institute of Blind People (RNIB) has unveiled its new brand to support a refreshed vision and strategy. The brand underpins a new strategic focus and underlines how RNIB challenges misconceptions. RNIB’s refreshed strategy focuses on equipping people with sight loss, connecting communities and, ultimately, changing society. A series of adverts and short films use everyday scenarios and humour to urge people to see the person, not the sight loss. The humorous adverts support a more serious message that underpins the vision and strategy…

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